IPDEOK Magazine
IPDEOK is a magazine aimed to introduce new and indie Korean music artists, ranging in genres such as R&B, rock, hip-hop and many more! In each issue, IPDEOK focuses on some of the artists that deserve more recognition and gain more listeners from around the world. Each issue will celebrate the artist’s recent released music and their influence in the Korean music industry, as well as globally.
Each issue will be packed with interviews, articles and recommendations of different artists to let readers discover new artists or even give a different genre of Korean music a try.
Each issue will also include a playlist for readers to listen to as readers read along, packed with songs from the artists featured in each issue.
The full pitch report for this project can be found here.
The masthead was created with the intention of reflecting Korean culture within the magazine. The masthead was designed by combining a collection of Korean letters and reassembling the letters to replicate the romanised word for ‘입덕’ (ipdeok), which is also the masthead of the magazine. As this magazine celebrates Korean culture through music, it was important to highlight that through the masthead as well, as I wanted this to be eye catching to existing fans of Korean music and also appeal to new readers.
The chunky and boldness of the masthead also reflects the modernity of the magazine. The simplicity of the masthead allows it to be flexibly used in all aspects. Keeping the masthead a one tone colour allows for different colours to be used in each issue to match the cover. The masthead is also printed in spot UV to give it a modern and clean look.
The magazine name is inspired by the term ‘입덕’ (ipdeok),where ‘입’ (ip), means ‘to enter’, or in this context, ‘to get into a fandom’, and ‘덕’ (deok), is the Korean slang term for the word ‘otaku’, therefore ‘입덕’ (ipdeok), is the Korean slang term for the notion of becoming a fan of something.
IPDEOK showcases clean design, with bold typography and impressive production values, with printing using the finest quality paper and finishes. Each issue includes all things related to Korean music, ranging in various genres, to give our readers the latest and most accurate information to discover new artists. In each issue of IPDEOK, various music artists will be covered, with three featured artists. Each article has been designed to highlight the influence of the artists and show details. Each issue will also have a theme that will stay consistent throughout all the issues.
